White Owl Cigars have been around for many many years and I have smoked them for as long as i can remember. I discovered an article from July 1932 about the General Cigar company, which manufacturer’s White Owls. At the time, these machine made cigars were being sold at seven cents. And that price was a bit to high for cigar smokers of that day. The medium price of a machine made was about five cents. Many people went to General to get them to reduce their price down to 5 cents. Not only did they want the price decreased, but they didn’t need the stogie to be changed in any way. They wanted the same size and quality filler at a lower cost. White Owl cigars are made with the costliest filler that the US grows and is a quality cigar that some aficionado’s didn’t mind paying one or two extra cents. Many executives of the company were not willing to switch the price, they’d be making the lowest profit from the change and other firms using scraps and damaged ends of tobacco would still be making a serious profit margin, for less superior cigars. In the end, the choice was made to low the prices, but keeping the practice of great long filler and over sized cigars. Once the reduction was put into effect, the company broke records for fast increase in consumption. They managed to do this with arranged production and vast output. I just wish they continue to only cost 5 cents per cigar, that would save me a lot of money, I believe that I would be fine with paying the seven cents too.